The men and women they are also customers

The Congress o the National ederation o Credit Agricole (CAN ) which opens today in Dijon is placed under the sign o the men and women. A ter Tours in 2004, marked by commercial targets ambitious be a rench three Bank and an urban our and by the call to renewal at the head o Credit Agricole SA, Dijon is somehow more humane.

These men and women, are irst those that make up this group o nearly 150,000 people. Because o the pyramid, the Green Bank prepares to recruit 5,000 people per year rom 2007 to 2013, or 35,000 people. "We will thus become one o irst pri ate country recruiters, welcomes Jean-Marie Sander, President o CAN and the Alsace- osges regional und. Howe er these young recruits will not mutual culture. This massi e and unprecedented in lux is or us an enormous challenge in terms o transmission o our alues. It also the same or our new elected rom representati es o urban.

Towards a Charter o di ersity

This training e ort doubled to a general mobilization in English to meet the growing internationalisation o the Group should be accompanied by a change in the remuneration policy. "Our goal is that regional banks recognize more the indi idual merits to better combine equity and solidarity", said Y es Couturier, General Secretary o the CAN and Director General o the regional South-Rhône-Alpes.

Another major shipyard, the women: "61 o the new recruits in regional banks are women," notes Jean-Marie Sander. It would be a lack o lucidity on our part not to take this sociological change into account. "Without a irmati e action, the ederation intends setting ambitious targets in terms o women's mentoring because i women are now more than 50 o the work orce, they hold barely 10 o the unctions o super ision. "Our desire would be to mo e to 30 in the next i e years," said Y es Couturier.

More generally, the Group implements also a de ice to enable the detection and the promotion o executi es (read below).

Moreo er, sensitized to the question o minorities, the Green Bank re lects on the adoption o the Charter o di ersity. inally, the group will lead an e ort or the hiring o people with disabilities. "We just created a disability and employment in the agricultural credit de ice or starting 3,500 persons with disabilities in I A or in training by 2010, said Jean-Marie Sander." The Group apprenticeship training centres are mobilized around this goal.

A customer relationship "sustainable".

The men and women, they are also customers. Here also, the Green Bank wants to testi y to the sincerity o the "sustainable relationship", the new theme o communication. Until then little present in the public debate on access to credit or households in di iculty, the Crédit Agricole passes to the attack. Two initiati es are in preparation. On the one hand, the generalization to all regional banks o the gateway Points initiated by the northeastern und ten years ago, and since, in the course o experimentation in i teen regional banks (see box). On the other hand, the launch o a new product: an unemployment insurance included, ery low marginal cost, in the death-disability insurance contract and to acilitate the loans in the lowest income households. This product is distributed by the brokerage Adicam company and subscribed Predica and NOC. "It is not enough to a irm our alues." "It must also pro ide tangible e idence o our commitment in the long term with customers in di iculty," explains Y es Couturier. Customers will appreciate.