They waited it or so many years, this Act, that they could not stop out o the back rom the blow o re ol er. Australian media barons are increasing, since a ew days, ads. On Wednesday, Parliament oted a historic bill allowing a group to hold two media di erent instead o a single among the three sectors o the press, tele ision and radio. The day be ore, the billionaire owner o the second largest national tele ision channel, Se en Network, had announced willingness to buy 14.9 o West Australian Newspapers, which owns the leading newspaper o the State o Australia-West. And the next day, the giant Publishing and Broadcasting Limited (PBL) sold or EUR 2.7 billion hal o its assets in the media. The British H AC Asia Paci ic und there ore now control 50 o the shares in a new company called "PBL Media Limited", which includes the Nine Network tele ision station and its shares in Sky News, the magazine ACP press giant, 50 o PBL in the portal Ninemsn également Microso t property and the 41 o the carsales .au site.
In matching unds, PBL wants to gi e the means to double in size in the media in the next three years. "This transaction allows us to take ad antage o the opportunities that will arise in the media in Australia and abroad", summarizes John Alexander, the Director General o the group. The decision o his boss, James Packer, who took the reins o the amily company a ter the death o his ather, Kerry, in December, represents "a bold approach", according to Andrew Anagnostellis, an expert o Deutsche Bank. "PBL is no shortage o imagination and belie ," said a note rom Citigroup. But the group takes risks with this strategy.

News Corp. on the o ensi e
Determined to not stay out, News Corp. announced Thursday taking 7.5 o the capital o his great Australian ri al, the Group John air ax, or EUR 219 million. The giant controlled by Rupert Murdoch said that this operation did not represent the beginnings o a total takeo er o its ri al, which controls including se eral jewels o the Australian press as the "Sydney Morning Herald" or the "Australian inancial Re iew. "It is true, it's a simple in estment, totally riendly to the current Board o Directors o air ax," swore News Corp spokesman.
or analysts, the manoeu re is designed to pre ent other companies to take control o air ax. Indeed, the wa e o takeo ers and mergers should not stop there. The Prime Minister, John Howard, who knows that the Act irritated the supporters o an independent press, tried to minimize its impact. The acquisition by News Corp., a part o the capital o air ax "is a simple strategic in estment", Liberal leader: "I do not think that people should excite too on this subject." But, or the opposition, "the current renzy o repurchases makes a mockery the statements made by the Minister o Communication indicating that the new law would not wa e o times cause", said Labour's Stephen Conroy. "There are a lot o excitement in the inancial markets, notes on the other hand Michael He ernan, rom Austock Brokers." We will probably see groups change o owners in the next two months.