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Its new cars began to lose money and the market collapsedor the pro essional market is actually multiple9 o the irst American manu acturer ha e reached their term yesterdayThe type o clock that in estors also listen by time runningIt was a project under discussion or two years921 euros per square metre or the latterBoth are issued in rance by A nor Certi ication000 ounces due to maintenance work blastLea e a month to declare itsel is ridiculousSo I must make my system more easy to access ireworks, con etti, red and white, sono on merits o the "We are the" champions o reddy Mercury: Saturday, May 16, a ter a 0-0 without la our against Arsenal, Manchester United celebrated as it should be its 18th title o champion o England, the 11th since 1993. The e ening in the city where the industrial re olution, was born mixture without harmony o old buildings o red brick and glass towers, the popular celebration was meant to both e erish and good child. Working and wearing the Jersey siglé AIG or some, dressed only short also noisy e ening dresses, boys and girls o Manchester recei ed until late into the night. Pending restore it this e ening, in the e ent o ictory o MU be ore Barcelona, in the inal o the champions League, in Rome.
ar more than centenary, the club was ounded in 1878 by the Lancashire and Yorkshire Railway railway company. It symbolizes today better than any other " ootball business", this business dominated by the English Premier League, where the a erage salary o players peaked at 150,000 euros monthly. I Manchester came second in the classi ication o "rich" ootball clubs o Deloitte, behind Real Madrid, it undoubtedly has the greatest alue. To " orbes", it is not less than 1.87 billion dollars!
Introduced on the stock exchange in 1991 to inance its in estments, the club will ha e li ed e erything that matters in inancial matters. Target o a hostile OPA o Rupert Murdoch, owner o BSkyB, the main publisher o the English Championship, Manchester United is inally bought on May 13, 2005 ( or 800 million pounds) by Malcolm Glazer American sport mogul. MU will be constituted the only true good case market o ootball. Between 1991 and 2005, the share price was multiplied by 20.
A ery pro itable stage
Single lat to this trajectory smoothly: debt. Using the method o "le erage buy" out, Glazer is inanced by the club debt o acquisition. MU recorded a result net growth o 11 (see opposite) or its last iscal year. In contrast, Red ootball Joint enture the holding company o the amily Glazer shows a loss o 43.2 million (EUR 49.2 million) and its net indebtedness rose rom 604.6 million at 649 million pounds...
All, in Manchester, points out this mixture o deep tradition and assumed "commodi ication". The club broke stark steps separating a traditional sports association o a genuine show business. His irst gi t shop opened in 1967. The ollowing year, the Manchester United mark is registered. It appears today in a Megastore on jerseys, cups, pyjamas, ood, jewellery and e en inancial ser ices. The billboards are appearing in 1975, year o the signing o a irst contract with a supplier, Admiral, to which post-Kyoto Adidas, Umbro and Nike. The irst sponsor arri es in 1982: Sharp, who will be replaced by oda one, then by AIG, which signed the largest contract o its kind in Europe, with 56 million pounds (more than 60 million euros) o er our years. inancial crisis requires, the insurer raised by the US State will lea e in June 2010. But negotiations are already underway with a new partner. The rumour e okes a telecommunications operator Indian, a market that the club would enter a ter ha ing built the reputation o its mark in Asia kicked summer tours.
In 1986, a Museum opens its doors to Old Tra ord, the irst o its kind. He now recei es 300,000 isitors a year, paying 12 pounds entry to admire the trophy room and the memories o the players.
But more than anything, it is the stage itsel , the other "theatre o dreams," which is the cornerstone o the economic model o Manchester United. Inaugurated in 1910, destroyed during the second world war and rebuilt in 1949, it will be reno ated gradually then. Last, in 2005 and 2006, include the capacity to 76,000 seats. A project wants to raise to 90,000. With 166 lodges or "boxes" and a panoramic restaurant, Old Tra ord has generated 128 million euros in re enue in 2007-2008, indicates Ineum Consulting. Is more than the T rights a ected by the club, yet ery high (EUR 116 million)! At e ery game, MU cash, se en times more tickets than the MTP or OM business igure. Thanks to these amous "business seats", leased to businesses, which represent 9 o capacity, but... 40 o ticket re enues.
It is in the details that we also measure the rele ance o the strategy o the ormer corporate team o the rail. Old Tra ord, with its metal shrouds, wedged between a railway track and a mundane industrial zone, is not a beauti ul architectural object. Nothing to do with the "bird's nest" in Beijing or the rance stage. But it is terribly e icient. Since the 43rd highest rank is better than since the lodges o the enclosure o Saint-Denis. A true English ootball stadium. Neither Gates nor pit, the irst iewer is 1.50 metre o the billboards. A little, could a ect the players.
A close relationship with ans
Under the stands, e erything is planned. The Glazer and the Director General, Da id Gill, ha e a large pri ate lounge to recei e their guests. Ditto or the manager, sir Alex erguson, author o sports re i al since 1986. Players enjoy them, id li ing o a crèche where they can keep their children during the meetings. E erything is done to "employees" in the best conditions o work. Another mark o pro essionalism: the club employs two press o icers, one or sports a airs, the other or inancial and marketing issues. Nothing in rance. The Megastore is, him, equipped with no less than 30 cases, which allows high-speed, use ul payment match days.
Other details, which are moreo er not, re lect the ierce will o leaders to build their business on the base consisting o athletic acti ity and the relationship o the club with his ans. Around Old Tra ord, a small grid o 1.20 metres high, opened the match days. The tickets (by barcode course) is controlled at the oot o the stairs climbing into the stands. Thus, e en the supporter with no ticket can come to le ras de the stage to mingle in the atmosphere, hear the cries o the public. O course, access to shops and shacks in " ish and chips" is permitted. Generally, the an is considered little that he does not like a hooligan. In tribune, at Old Tra ord, not the ee remain standing, not to smoke or ultras naked torso éructant o iolence. Con ersely, e eryone sings " i a Ronaldo" presidential election turns. Happy and amily atmosphere. Another lesson or rench clubs.
Athletes in the oreground
E erywhere, in the corridors o Old Tra ord, the cult o the memory o the great hours is organized. Matt Busby, legendary coach o the 1940-1960s, is statu ié. The memory o the air crash in Munich, ebruary 6, 1958, and his ictims (including eight players) is maintained de outly. Sir Bobby Charlton, one o the sur i ors, the 1966 with England World Cup winner, igure o Ambassador. This throne in orum alongside the owners. At the Museum, George Best to Eric Cantona rom Da id Beckham, no igure is orgotten.
Indeed, at any time, the leaders highlight the sports leading igures o the institution. Sunday, May 17, was organized the annual celebration o the club. A chic e ening which brought together 700 guests handpicked in large Old Tra ord reception room (that can be rented or weddings). Sponsored by Hublot (o icial timekeeper o the club, or an annual price slightly below EUR million), the "party" rewarded the best players o the irst team (the Serbian idic), the Centre or training and reser e. All stars were there: Cristiano Ronaldo, Wayne Rooney and Ryan Giggs Golden Ball. In smoking, like e eryone else. Youth training centre were, themsel es, the impeccable o icial uni orm. No journalists, except or those in ited by the sponsors: images were reser ed or MUT , the club chain. During the ceremony, a ter there ore the grant o the title, only Alex erguson, among the leaders, took the loor. No sign o the Glazer and the Director-General. The roles are well distributed: orward athletes, managers in the shadows. Re el, Presidents ha e no ego... The see hatching eyes the young Italian hope Macheda, inally, we understand that Alex erguson is other than a Guy Roux who has the chance to work in a club in enormous ways. E erything is said. Manchester United has built his ortune in coupling the greatest entrepreneurial rigor to real sporting alues.
